Competitors review and full site audit

Background

The competitor review audited the positive and negative UX experiences for five other barbershop websites with a similar aesthetic (traditional but trendy).

Full site audit with severity ratings and UX recommendations (quick wins and longer term goals) with competitor review in mind.

Objective
To gain an a better understanding of what competitors are offering to customers, and how to maintain a competitive advantage and full audit of the current site.

My Role
To analyse competitors and review the sites.

Outcomes
Full site audit for key flows and competitive landscape.

Full Review: https://goo.gl/Zyp64k

Involvement

Competitive Audit

UX Review

UX recommendations